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Joel Sappell & Robert W. Welkos


Shudder into Silence: The Church of Scientology doesn't take kindly to negative

Two days later, my wife caught a glimpse of a man hurrying down the front walk. By the time she opened the door, he was driving away, but left on the step was another envelope from the same mortuary.

I would never know if the deliveries were just a mix-up or a sinister prank. Just as I have never known who made the dozens of hang-up telephone calls to my house; what caused my partner's dog to go into seizures on the day the Times published the secret teachings of Scientology; why a bogus assault complaint was filed with the Los Angeles Police Department against Sappell by a man whose address and name proved to be phony, or why car dealers we had never dealt with were making inquiries into our personal credit reports.

LA Times: The Scientology Story: The Making of L. Ron Hubbard

Catapulted from obscurity, Hubbard decided in the summer of 1950 to prove in a big way that his new "science" was for real.

He appeared before a crowd of thousands at the Shrine Auditorium to unveil the "world's first clear," a person he said had achieved a perfect memory. Journalists from numerous newspapers and magazines were there to document the event.

He placed on display one Sonya Bianca, a young Boston physics major. But when Hubbard allowed the audience to question her, she performed dismally.

Someone, for example, told Hubbard to turn his back while the girl was asked to describe the color of his tie. There was silence. The world's first clear drew a blank.

LA Times: The Scientology Story: The Selling of a Church

Hubbard said Scientology must be marketed through the "art of hard sell," meaning an "insistence that people buy." He said that, "regardless of who the person is or what he is, the motto is, 'Always sell something....' "

Hubbard contended that such high-pressure tactics are imperative because a person's spiritual well being is at stake.

Among other things, he directed his followers to: "rob the person of every opportunity to say 'No.' "; "help prospects work through financial stops impeding a sale"; "make the prospect think it was his idea to make the purchase"; utilize the two man "tag team" approach, and "overcome and rapidly handle any attempted prospect backout."

LA Times: The Scientology Story: Inside the Church

Staffers become so consumed by their jobs that their children sometimes get lost in the shuffle, according to former staff members who had youngsters and those who cared for them.

At best, they say, children see their parents one hour a day at dinner and perhaps late in the evening. Sometimes, according to ex-staffers, youngsters have gone for days without a visit from their parents, who believe that their work for the group is transcendent.

In 1984, a British justice cited the case of a staff member who left her job to seek medical help for a daughter who had broken her arm.

"She was directed to work all night as a penalty," the justice noted.

He recounted the case of another woman who refused to take a church job that would have separated her from her daughter for two months.

"She was shouted at and abused because she put the care of her child first," the justice wrote in connection with a child custody battle between a father who was a Scientologist and a mother who had defected. The mother was awarded custody.

LA Times: The Scientology Story: The Making of a Best-Selling Author

Staffers become so consumed by their jobs that their children sometimes get lost in the shuffle, according to former staff members who had youngsters and those who cared for them.

At best, they say, children see their parents one hour a day at dinner and perhaps late in the evening. Sometimes, according to ex-staffers, youngsters have gone for days without a visit from their parents, who believe that their work for the group is transcendent.

In 1984, a British justice cited the case of a staff member who left her job to seek medical help for a daughter who had broken her arm.

"She was directed to work all night as a penalty," the justice noted.

He recounted the case of another woman who refused to take a church job that would have separated her from her daughter for two months.

"She was shouted at and abused because she put the care of her child first," the justice wrote in connection with a child custody battle between a father who was a Scientologist and a mother who had defected. The mother was awarded custody.

LA Times: The Scientology Story: Attack the Attacker

When Scientology takes the offensive, L. Ron Hubbard's writings provide the inspiration. Here is a sampling of what Hubbard wrote:

"The purpose of the (lawsuit) is to harass and discourage rather than win."

"If attacked on some vulnerable point by anyone or anything or any organization, always find or manufacture enough threat against them to cause them to sue for peace.... Don't ever defend. Always attack."

"We do not want Scientology to be reported in the press, anywhere else than on the religious pages of newspapers.... Therefore, we should be very alert to sue for slander at the slightest chance so as to discourage the public presses from mentioning Scientology."

"NEVER agree to an investigation of Scientology. Only agree to an investigation of the attackers.... Start feeding lurid, blood, sex crime, actual evidence on the attack to the press. Don't ever tamely submit to an investigation of us. Make it rough, rough on attackers all the way."

Obedience to these rules is not discretionary. They are scripture and, as such, have guided a succession of church leaders in their responses to perceived attacks.

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