Scientology Critical Information Directory

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Hard sell to build the faith [fourth of a series]

Title: Hard sell to build the faith [fourth of a series]
Date: Wednesday, 6 March 1974
Publisher: St. Louis Post-Dispatch (Missouri)
Authors: James E. Adams, Elaine Viets
Main source:

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Growth and expansion come close to being an obsession of the Church of Scientology. From street pamphleting to sophisticated media exposure of such Scientology converts as professional football player John Brodie and singer Amanda Ambrose, Scientologists solicit new recruits in a promotional whirlwind more often associated with used car salesmanship than with religion. Local Scientology centers promote services and plan their expansion with the help of high-level directives outlining a variety of methods to bring in "the raw public by the ... [Read the rest at]