Scientology Critical Information Directory

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Scientology library: “Dianetics: The Modern Science of Mental Health (book)”

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dianetics: the modern science of mental health (book) • george chelekis • heritage house • jan gildersleeve associates • membership • philip h. dougherty • publications organizations • rex associates
1 matching item found between Jan 1978 and Jun 1978. Furthermore, there are 65 matching items for all time not shown.
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May 10, 1978
Advertising // Scientology campaign for Basic Book — New York Times
More: select.nytimes.com, link
Type: Press
Author(s): Philip H. Dougherty
Source: New York Times
Having discovered that there is nothing quite like advertising for keeping an idea alive, the Churches of Scientology in 21 markets will begin on Monday a TV ad campaign for "Dianetics: The Modern Science of Mental Health," a 28-year-old book written by the church's founder, L. Ron Hubbard. Collectively they will be spending about $650,000 during the remainder of the year, on the TV and on radio and magazine advertising, according to George Chelekis, public relations director of the New York ...
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